Nestled at the vibrant Fashion Show Mall on the Las Vegas Strip, Emmitt’s Vegas is more than a restaurant—it’s a culinary touchdown scored by NFL Hall of Famer Emmitt Smith. Opened on February 26, 2024, this 30,000-square-foot modern American steakhouse and seafood haven has quickly become a must-visit destination, earning two OpenTable Diners’ Choice Awards within its first year. Founded by the NFL’s all-time leading rusher, Emmitt’s Vegas blends Southern hospitality, bold flavors, and an upscale yet welcoming atmosphere.
A Vision of Excellence and Community
Emmitt Smith, a three-time Super Bowl champion and Dallas Cowboys icon, envisioned Emmitt’s Vegas as a space where exceptional food meets heartfelt hospitality. Partnering with Corporate Chef Steve Mannino, whose 30 years of culinary expertise include Michelin-starred kitchens, and Executive Chef Antwan Ellis, one of Las Vegas’ few Black executive chefs, Smith crafted a venue that reflects his commitment to quality and community. Located at 3200 S. Las Vegas Blvd., Suite 1240, in the former Sugar Factory space, Emmitt’s Vegas is one of the few Black-owned restaurants on the Strip, a milestone Smith celebrates as a nod to Black business success, inspired by historical examples like Black Wall Street. Despite a two-year delay due to legal challenges with former partners, the restaurant’s February 2024 opening marked a triumph, driven by Smith’s goal to create a legacy that inspires future generations.
The 30,000-square-foot venue is a masterpiece of design, blending contemporary elegance with vibrant energy. The main dining room, seating 350, features luxurious furnishings and subtle lighting, while a 12-seat chef’s table offers an intimate culinary experience. A private dining room for 50 caters to exclusive events, and the 150-seat bar and lounge pulse with life, perfect for cocktails and socializing. The 3,000-square-foot outdoor terrace, with Las Vegas Strip views, adds a serene yet stylish touch. The design, crafted by Aria Group Architects, incorporates art deco, steampunk, and modern elements, with bespoke touches like a 40-foot-long, 14-foot-tall wine wall showcasing 1,300 bottles. This fusion of sophistication and Texas charm ensures every guest feels like part of Smith’s “extended team.”
Culinary Excellence: A Menu of Bold, Shareable Flavors
Emmitt’s Vegas delivers a contemporary steak and seafood menu with Southern influences, emphasizing shareable dishes that foster connection. Chefs Mannino and Ellis source premium ingredients from suppliers like 44 Farms in Texas, Allen Brothers in Chicago, and Pat LaFrieda Meat Purveyors.

Here are some standout menu offerings:
- 44-Ounce Tomahawk Ribeye: A showpiece from Pat LaFrieda, laser-engraved with “Emmitt’s” on the bone, this Texas-sized steak is ideal for sharing, delivering rich flavor and dramatic presentation.
- Maine Lobster Tempura: A luxurious seafood dish with a light, crispy batter, showcasing the menu’s innovative approach to fresh ingredients.
- Cedar Plank Salmon: Infused with smoky, aromatic notes, this dish highlights the restaurant’s commitment to high-quality seafood.
- Dry-Aged Beef Bolognese: A refined take on a classic, blending the depth of dry-aged beef with a silky sauce for a comforting yet upscale pasta experience.
- Burrata and Heirloom Tomato Salad: A vibrant starter with creamy burrata and seasonal tomatoes, perfect for sharing.
- Emmitt’s Butter Cake: A guest favorite, this decadent dessert, served with warm caramel sauce, is often paired with a sparkling candle and personalized card for celebrations.
- Sushi and Rice Bowls: The sushi bar offers fresh, expertly crafted options, including a $22 Sushi Boat during daily specials (4 p.m. to 6 p.m.), which also feature half-priced cocktails, draft beers, and wines.
- Brunch Buffet: Available Saturdays and Sundays from 10 a.m. to 3 p.m. ($75 per person, $35 for kids 12 and under), the buffet includes sushi, shrimp cocktail, carving stations, eggs benedict, French toast casserole, and desserts like Hot Cross Buns and Coffee Cake.

The menu is complemented by an American-focused wine list with 1,300 bottles and handcrafted cocktails like the Samba Spritz and Cocktail 164. Daily specials, including $2.50 oysters and $22 lobster tail and steak, enhance affordability without compromising quality. The restaurant emphasizes the menu’s focus on bold, fresh flavors, with dishes designed to bring people together in a spirit of celebration.
Operating Hours and Dress Code
Emmitt’s Vegas operates daily to accommodate diverse dining needs:
- Monday through Friday: 12 p.m. to 10 p.m.
- Saturday and Sunday: Brunch from 10 a.m. to 3 p.m., with regular dining from 12 p.m. to 10 p.m.
- Bar Hours: 11 a.m. to closing, offering a lively space for drinks and socializing.
The dress code is “casual elegant,” balancing the restaurant’s upscale ambiance with approachability. Guests are encouraged to wear smart casual attire—think collared shirts, dresses, or stylish jeans—while avoiding overly casual items like athletic wear or flip-flops. This ensures a refined yet inclusive atmosphere, aligning with Smith’s vision of making every guest feel valued.
Unique Features and Community Impact
Emmitt’s Vegas stands out for its unique offerings on the Las Vegas strip. The restaurant features 30 TVs for sports viewing, making it a go-to spot for game days, and a stage for live music, adding to the vibrant energy. A retail shop sells Emmitt’s Vegas merchandise, allowing guests to take home a piece of the experience. The venue’s versatility—catering to fine dining, casual drinks, and private events—makes it a one-stop destination. In addition to being a wonderful place to have dinner in Las Vegas, the restaurant serves the community as a key Black-owned business, with Executive Chef Antwan Ellis’ leadership adding to its trailblazing status in Las Vegas’ culinary scene.

Smith’s commitment to community shines through, with the restaurant serving as a platform to inspire entrepreneurship. Its appeal to both locals and tourists, particularly Texans visiting Las Vegas, underscores its universal draw.
Conclusion
Emmitt’s Vegas is a culinary and cultural landmark, blending bold flavors, elegant design, and Southern hospitality. From the iconic Tomahawk Ribeye to the indulgent butter cake and lively brunch, the restaurant delivers a dining experience as legendary as its founder. With its prime location, diverse offerings, and commitment to community, Emmitt’s Vegas is poised to remain a Las Vegas icon. For reservations or more details, visit emmittsvegas.com.